Audio and transcript here.
Kat Spada: Today, I’m talking to Rachel Manija Brown, a writer who’s published over 30 books, and opened up Paper & Clay Bookshop in late 2024. Rachel, will you tell me about why you decided to open a bookshop?
Rachel Brown: I had never intended to open a bookshop. I always thought it was one of those idle daydreams that people who love reading and books have. I never planned to actually do it because I didn’t think it would be successful—they frequently go out of business. But after I moved to Crestline, which is a very small town in the California mountains, the little town did not have a bookshop.
It had a shop that was kind of a bookshop. I would say about ten percent of its inventory was books, but it was primarily gifts and herbs and crystals and things like that. But it had a really great atmosphere, people loved it, the people who worked there were really great. And all the kids in town used to hang out there, especially the queer and trans and otherwise kind of misfit kids. And I used to hang out there.
[When it went] out of business, I was so sad at the idea of the mountain losing its only bookshop. Especially the thought that all the queer, trans, bookish, and otherwise misfit teenagers, like I had once been, were going to lose their safe space.
I started daydreaming about opening it myself, and I thought, I love this idea so much, maybe in a couple of years when I have actual preparation, I’ll open a bookshop. Then I realized it was at was such a good location, that I would never get that good of a location again. It’s smack in the middle of the tourist district, every person who visits Crestline walks right past it.
Unfortunately, this was all while I was in Bulgaria for a month. So, I spent some time frantically trying to take over the lease, which was extremely difficult from another country. I couldn’t take possession of the shop until November 1st, and I really wanted to open it in time to get all the Christmas customers. And I have a tiny house, so I couldn’t really buy very much, because I had no place to put it. So I took possession of the shop on November 1st, and I opened on November 14th.
I've posted the rest of the edited transcript below the cut.
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